Created in collaboration with Anushree Chatterjee, Rebecca Benjamin, Aakanksha Chauhan.
Ask
Prompt Gen Z to sell their pre-loved items on eBay.
Big Idea
Gen Z identifies themselves through their things. I'm a plant mom, the coffee-flask person or that girl with a giant water bottle.
So, we tell them that they can now let go of all the things that they don't identify with anymore.
Pre-Launch | OOH
Pre-Launch | Organic Instagram Posts
Launch | Activation at the Pride Parade
Imagine an auction. An offline one where all the items are placed in a giant closet right at the Hyde Park Corner. Volunteers will donate items they no longer resonate with. All the proceedings from these sales will be given to MindOut, a mental health charity for LGBTQIA+ community.
Platform Feature
Users can try clothing items to find ones that they truly identify with. No gender restrictions, no judgement.
