Created in collaboration with Hiral Solanki.
When you need bobby pin for your hair, you usually need one. Or two. What do you do with the whole pack?
OOH (Wild Postings)
Print (Magazine)
Social Media (Reel)
Activation
Idea 1
Who: Quo Beauty
What: Organizes a pop-up competition where you have to solve little problems using a lot of broken tools at your disposal
Why: To show that a tiny little bobby pin can help you tighten a screw, use a broken zipper, and break the plastic seals on food jars.
Idea 2
Who: Quo Beauty
What: Launches the world's biggest toolbox with just one tool
Why: To show that a tiny little bobby pin is the equivalent of a lot of other tools that are normally found at home.
