Created in collaboration with Darya Nikol & Ravijeet Doctor.
Problem
People are embarrassed to choose non-alcoholic beer, despite growing awareness for the mental & physical benefits.
Insight
People are drunk. A lot. And when they're drunk, they do things they regret.
Thus,
Avoid the after effects.
OOH (Subway)
OOH (Hoarding)
In-Store Activation
Social Media
AR Filter
