Created in collaboration with Alina Velani, Deepak Saxena, & Gurleen Bhatia.
Problem
Kids love Paw Patrol. Love, love, love. But parents don't.
Insight
The current generation of parents wants to be friends with their kids. They don't want to be seen as a teacher or disciplinarian.
Thus,
One show is all it takes to make you cool.
Pre-Launch | OOH
Pre-Launch | Social Media
Launch | Collaboration
Launch | Website
Post - Launch | Social Media
